3. Run efficient ads on Quora (behavioral targeting)
One way how to reach more people on Quora is using behavioral targeting. It will show your ads to people who visited specific questions.
Video explaining how to choose questions for behavioral targeting:
Target people who visited a question
It is a perfect option if you want to scale your ads’ reach and get more views.
Find questions with the highest number of views and followers in the QApop report. You want to reach as many people as possible. Your ads will display to those who follow the question as well.
Select behavioral targeting and choose question history:
Input these questions to the Quora ads manager. Select the maximum number of days (30) to get the biggest audience.
You can see the potential weekly impressions of your ad in the top right.
Ads display everywhere on Quora
These ads will be showing all over Quora. People will see them in their feeds, questions, and on the right panel. It’s a great way to get your ads in front of your target audience.
Ad format types
There are 3 types of ad formats you can choose:
- Image Ad
- Text Ad
- Promote an answer
You can experiment with all kinds of ads and find the one that has the best conversions.