2. Run efficient ads on Quora (contextual targeting)
Increase your results from Quora by investing in PPC ads. Target the right audience and set up your ads correctly.
Start running PPC ads on Quora. You can get a lower CPC price comparing to other social media by targeting your audience based on the questions.
Learn how to target your audience and run effective ads from the video:
Targeting based on a question
The most efficient way to target your ad is contextual targeting based on questions. You can show your ad to visitors of a question.
Ad will display on the top of each selected question.
Use the QApop report to find questions you want to run an ad. The most important parameters in this kind of ad targeting are Quora traffic and SEO traffic. Sort your report by these parameters and select questions with big traffic to get as many views of your ad as possible.
Put selected questions to Quora ads manager:
On the right panel, you will see the reach these inputted questions have.
Choose the ad format
There are 3 types of ad formats you can choose:
- Image Ad
- Text Ad
- Promote an answer
You can experiment with all types of ads and find the one that has the best conversions.
I suggest running ads to promote your answer, get more views, upvotes, comments, and traffic. These factors can help you reach top positions for the question later and help you get referral traffic in the longterm.